Meta Business Manager is a powerful tool designed for managing your advertising, pages, and insights on Facebook and Instagram. This guide will introduce you to the basic functionalities of Meta Business Manager, helping you get started with managing your business effectively on these platforms.
Getting Started
- Setting Up Your Account
- To begin, you need a Facebook account. Visit business.facebook.com and select “Create Account.”
- Follow the prompts to set up your business account by entering your business name, your name, and your business email address.
- Adding Your Business Page
- Once your account is created, add your Facebook Business Page. If you don’t already have one, you can create a new page directly through the Business Manager.
- Navigate to ‘Pages’ in the sidebar, click on ‘Add’, and either create a new page or add an existing page.
- Adding Your Ad Account
- If you are planning to run ads, you need to set up or add an existing ad account.
- Go to ‘Ad Accounts’ under ‘Accounts’ in the sidebar, click on ‘Add’, and choose to create a new account or add an existing one.