Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Customer Segmentation
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
Corporate Identity
The manner in which a corporation, firm or business presents themselves to the public, such as by name, logo, and other visual appearance.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
Brand Consistency
Ensuring that all messaging and visual elements align with the established brand identity across all platforms.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.